Ulta Beauty

ULTA is the ticker symbol for Ulta Beauty, a company classified under the Other Specialty Retail industry within the broader Consumer Discretionary sector.

Ulta Beauty is the largest specialized beauty retailer in the US with more than 1,500 freestanding stores. The firm offers cosmetics (38% of 2025 sales), fragrances (13%), skin care (24%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for 4% of its revenue and drive customer traffic. Outside of the US, Ulta operates premium beauty retailer Space NK (86 stores at year-end 2025 in the UK and Ireland) and has franchised stores in Mexico, and a joint venture in the Middle East. In addition, Ulta collects royalties through its Target partnership (ending in summer 2026) and credit card revenue. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.

Key metrics include a return on equity of 41.1%, a debt-to-equity ratio of 1.50.

The company reports trailing twelve-month revenue of $12.39B and net income of $1.15B.

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